About Empatii

👋 My name is Suzanne and I am so happy you are here

Ever since I was a child I have always loved animals. However I did not become a vegan until adult age. Now it is my passion and mission to influence others to make the connection and create a kinder world.

For many years I have also had a great interest in psychology and especially the psychology of human behaviour change.

The journey of Empatii started in 2021 when I was looking for cool, everyday clothes that could inspire and influence veganism in a smart and effective way.

Since I couldn't find anything that suited my style and my preferred strategy of communication I decided to start my own clothing brand. In autumn 2022, Empatii was established and what started as a thought and an idea had suddenly become a reality.

We have a huge untapped potential to influence every time we interact with other people - even if it's just for a few seconds. At work, school, the gym, shopping for groceries, at social gatherings, or simply while walking down the street or standing in line to buy coffee in the morning.

As I already mentioned I am super into psychology and especially fascinated by behavioral psychology.

"The power of suggestion" and "the mere exposure effect" (explained further down) are psychological effects or strategies we can use to effectively influence people's subconscious mind every single day and at any time. These strategies are already proven, well-known and widely used both in the advertising industry and among clinical psychologists.

The products I make are actually based on exactly these 2 strategies and my designs are characterized by direct and well-thought-out text that inspires, influences and plants ideas in the minds of the observers.

 

Let me explain how the "the power of suggestion" works:

Basically - if you give someone a specific and positively charged suggestion, you considerably increase the likelihood of action on that very suggestion that has been communicated - and that is the reason why I have chosen text such as "try vegan", "next time try the vegan burger" etc. By positively charged I mean that it does not trigger or evoke any negative feelings in the recipient (because we want to keep them in the subconscious state) and that the focus is on "do" and not "don't".

Repeated exposure increases the likelihood of action and this strategy is widely used in behavioral psychology to influence people to make all sorts of changes.

 

"The mere exposure effect works like this:

First. So our subconscious stores absolutely everything our senses experience. This means that everything we see, hear, smell, taste, etc. during our entire life is permanently stored in the subconscious mind.

Meaning that when someone is exposed to "try a vegan burger" the experience/image of this text will be stored in the subconscious. If we can get them to actually read the text in their own head without a negative reaction, both the visual and the auditory will be stored - and the effect will thus be twice as powerful.

Robert Zajonc actually proved with his theory about "the mere exposure effect" (also called "the familiarity principle") that when someone is exposed to something repeatedly without it evoking any negative feelings (as this will take them out of the unconscious and into to the conscious state - which blocks the effect ), they will develop a natural positive feeling and familiarity with what they have been exposed to. This sense of familiarity will then increase the likelihood of action on exactly what they have been exposed to.

In summary, the key to conviction/action is exposure, exposure, exposure - and influencing veganism is basically just marketing 🤓

Let's influence a kinder world together!

- Suzanne