About Empatii

Hi, I’m Suzanne, and I’m so glad you’re here!

I’ve loved animals since I was a child, but I didn’t become vegan until later in life. Now, it’s my passion to inspire others to choose a kinder, cruelty-free lifestyle. With a strong interest in psychology—especially behavior change—I wanted to find a way to combine that with my love for veganism.

In 2021, I started Empatii after searching for stylish, everyday clothes that could promote veganism in a smart and effective way. When I couldn’t find what I was looking for, I decided to create my own brand. Empatii launched in 2022, bringing my vision to life.

I believe we have countless opportunities to influence others, even in brief moments—at work, the gym, social gatherings, or simply walking down the street. That’s why Empatii’s designs use simple, positive statements like “Try Vegan” or “Next time, try the vegan burger.”

Our clothes are designed with psychology in mind, specifically the “power of suggestion” and the “mere exposure effect.” These proven techniques encourage people to consider veganism by gently planting ideas in their subconscious. With repeated exposure to these positive messages, familiarity grows, making people more likely to take action.

Let’s work together to create a kinder world—one message at a time.